content strategy & Marketing WRiting
Content strategy & marketing writing that will grow your business and reach.
You have ideas. I have a plan.
Who I've worked with
Work Examples
Fitness
I engaged with Burn Bootcamp's corporate marketing team on email campaigns, ghost leadership pieces such as interviewing the CEO to translate to published pieces and repurposed for blogs and other content. I helped Anytime Fitness with press materials.
Fashion
I led content strategy for blogs for a famous NYC fashion designer. I contributed to Fresh Clean Tees blog, and did content audits and updates for Editorialist.
I led content strategy for a CA-based jewelry designer whose clients included Viola Davis, and wrote the copy for her products.
Parenting/Perinatal
I led content strategy for pediatrician Dr. Whitney Casares, including book launch, social media audits, blog and newsletter advising, content calendar, etc.
I've covered perinatal health for dozens of brands including Evie breast pumps, What to Expect, Babylist, Expectful, and more.
I conducted a full brand audit and produced a content strategy plan to an up and coming perinatal women's center in Cincinnati and presented findings to their leadership team to connect more women to doula, ultrasound, and perinatal services.
Health
I ghostwrote and edited portions of the USA Today Bestseller list book Healthy Kids, Happy Kids, by Dr. Elisa Song, and advised her on content strategy.
I've worked with Johnson&Johnson's team for branded Vox content on an eye diagnostic machine: Not a dry eye in the house? Not exactly.
I've worked on web content for Biomerics, such as mission statement and target audience content. I've written eBooks, articles, print ads, case studies, fact sheets, and social posts for Change Healthcare, a leading Healthtech company on records transfers. I’ve written deeply researched industry-specific articles for a leading business of fertility brand.
I interview and write ghost leadership pieces for CEOs including an innovative new-ish healthcare solution to the American Medical System for a Fast Co Impact Council Member.
Education
As a former educator, I work with multiple brands and pubs on EdTech topics such as Vista Point Advisors who advise EdTech leaders on mergers and acquisition strategies, and EdTech Magazine (both K-12 and Higher Ed).
Mental Health
I ghostwrote multiple psychologist/mental healthcare practice CEOs' pieces, including suggesting potential topics, conducting interviews, and repurposing content for additional uses, such as Josh Jonas NYC therapist and CEO and this Fortune piece for Lifestance's leadership team.
“We’ve been working with Alex Frost & Frost Freelance on a variety of projects over the last 5 months, including building out an extensive email drip campaign, website refresh, and creating various pieces of new content. From the first interaction, Alex has shown incredible professionalism and took the time to get to know our organization’s voice. With more than 75 separate pieces of content created, she has consistently met deadlines and required minimal edits on most pieces. The content she has produced has been exactly what we were looking for, and we look forward to working with her on many projects in the future. I would highly recommend working with Alex to better define your brand through her exceptionally written content.”
Here’s the deal
Businesses struggle with creating content and making sure their team is on the same page. Whether you need help with training your team or producing clear content to grow your business, I will jump right in and create a clear path to success.
“In my role, I regularly have to seek out contract writers and am often discouraged by the dearth of talent out there. We hired Alex based on her strong writing samples and when she came back with exceptional work exactly as expected, it was really refreshing. The rhetoric of her writing is cohesive and clear, and she was flexible in working with our timeline. I highly recommend Alex if you’re considering working with her.”
Services
Content Audit
I will review your platforms and recommend effective next steps.
Content Calendar
You’ll receive new buckets/content pillars.
Hourly Thought Partner as Needed
Don’t go it alone–I’m here to help!
Marketing Team Training
I will teach your team best practices and resolve any issues.
Packages
Monthly Content Marketing Package
Total: $2450+
- One 30-minute to 1-hour interview with SME/brand leader to determine 2-4 key topics for coverage that month: $400
- 2 blog posts with integrated research, internal and external links, and SEO best practices: $1000-$1500
- 2 short newsletters (with placeholders for images): $775
- 1 LinkedIn post and 1 Instagram post with repurposed content from one of the above $275
Monthly Content Marketing Management and Strategy Package
Initial month- $2225+
Subsequent months- $1775
- Brand guidelines/style guide management (analysis, finalizing, and updating): $500-$750 initial month, $50- $150 following months (unless it needs a second rewrite/major change)
- Meeting with brand’s content team/writers to train them on style guide and relevant materials/review upcoming briefs $350
Editing up to four deliverables from writing team, including 2 back and forth revision processes between writer/editor (myself), and 2 back and forth revision processes if needed between CEO/project manager and editor (myself): $900+
- End of month content strategy review to determine successes and pain points, and make changes for the following month (i.e. what went well with writers and what they need to improve upon): $475
A La Carte Content/Editorial Strategy Menu
initial month-$2225+, subsequent months-$1775
Light Content Audit
$1700
Analysis 1-2 platforms, wins and challenges and recommendations, including 1-2 consults about content goals, establishing content pillars/buckets, and reaching target audience effectively
Building Content Calendar With New Buckets/ Content Pillars
$1775
A one-month sample calendar, including 1 call (approx. 1 hour)
Content Strategy Audit Across Multiple Platforms
$4500
- Clients complete intake form on goals, current content, target audience categories, etc.
- 2 consultations of 90 minutes for content strategy questions and recommendations.
- Aligning content with content calendar, pillars/buckets of content types, and target audiences.
- Brainstorming upcoming content and how to repurpose for social media, thought leadership, newsletters, etc.
Monthly Brand Strategy Consultation
$600/mo
Determine if you are on track with your brand strategy, maximizing your content types likelihood of reaching your target audience. Includes 1 1-hour consult and light prep work.
Editorial Team Training
$475/hr
Starting at $475 per hour, rates TBD. Includes meeting with your content team, or other collaborators, to teach style guide best practices, resolve issues with writing and/or related editorial processes, and other workshops as needed.
Hourly Thought Partner as Needed
$475/hr
$475 per 1 hour session, or $1650 for 4-pack to be used within 6 months.
What folks are saying
“You’re so speedy. Thank you.”
“Thanks so much for submitting such clean copy and strong reporting, as always!”
Follow my work on Instagram
Ready to get started?
Click here to schedule a free 15 minute consult.