content strategy & Marketing WRiting

Content strategy & marketing writing that will grow your business and reach.

You have ideas. I have a plan.

In the Spotlight

Work Examples

Fitness

I engaged with Burn Bootcamp's corporate marketing team on email campaigns, ghost leadership pieces such as interviewing the CEO to translate to published pieces and repurposed for blogs and other content. I helped Anytime Fitness with press materials.

Fashion

I led content strategy for blogs for a famous NYC fashion designer. I contributed to Fresh Clean Tees blog, and did content audits and updates for Editorialist.

I led content strategy for a CA-based jewelry designer whose clients included Viola Davis, and wrote the copy for her products.

Parenting/Perinatal

I led content strategy for pediatrician Dr. Whitney Casares, including book launch, social media audits, blog and newsletter advising, content calendar, etc.

I've covered perinatal health for dozens of brands including Evie breast pumps, What to Expect, Babylist, Expectful, and more.

I conducted a full brand audit and produced a content strategy plan to an up and coming perinatal women's center in Cincinnati and presented findings to their leadership team to connect more women to doula, ultrasound, and perinatal services.

Health

I ghostwrote and edited portions of the USA Today Bestseller list book Healthy Kids, Happy Kids, by Dr. Elisa Song, and advised her on content strategy.

I've worked with Johnson&Johnson's team for branded Vox content on an eye diagnostic machine: Not a dry eye in the house? Not exactly.

I've worked on web content for Biomerics, such as mission statement and target audience content. I've written eBooks, articles, print ads, case studies, fact sheets, and social posts for Change Healthcare, a leading Healthtech company on records transfers. I’ve written deeply researched industry-specific articles for a leading business of fertility brand.

I interview and write ghost leadership pieces for CEOs including an innovative new-ish healthcare solution to the American Medical System for a Fast Co Impact Council Member. 

Education

As a former educator, I work with multiple brands and pubs on EdTech topics such as Vista Point Advisors who advise EdTech leaders on mergers and acquisition strategies, and EdTech Magazine (both K-12 and Higher Ed). 

Mental Health

I ghostwrote multiple psychologist/mental healthcare practice CEOs' pieces, including suggesting potential topics, conducting interviews, and repurposing content for additional uses, such as Josh Jonas NYC therapist and CEO and this Fortune piece for Lifestance's leadership team.

Your strategic partner

Here's the Deal

Businesses struggle with creating content and making sure their team is on the same page. Whether you need help with training your team or producing clear content to grow your business, I will jump right in and create a clear path to success.
Schedule a discovery call

The Process

Steps to success

Define

Clarify Your Voice. Own Your Lane.

• Nail down your brand’s unique angle and mission

• Sharpen your market position and identify your white space

• Conduct a full audit of existing assets: Website, social platforms, Podcast, Newsletter and email comms, Blog/thought leadership content, Media coverage (earned or otherwise)

• Identify what’s working, what’s missing, and what’s next

• Build a content strategy that aligns with your authority and your audience

Build

Create With Purpose. Grow With Focus.

• Launch the content plan with momentum and monthly strategy sessions

• Edit and refine your website for clarity, voice, and positioning

• Develop bold anchor content: signature blogs, manifestos, and POV pieces

• Build your dream team: Writers, designers, branding and PR partners

• Systematize your content flow: Thought leadership → Blogs → Newsletters → Socials

• Establish your thought pillars and make them visible across all platforms

• Plan for scale: identify the next key moves to raise your profile

Lead

Step Into the Spotlight. Shape the Conversation.

• Secure national media, podcast features, and speaking gigs

• Write and launch your book or build a podcast that deepens your reach

• Place sharp, opinionated bylines in top-tier publications

• Craft a keynote that brings your big ideas to life on stage

• Build relationships with stakeholders, collaborators, and decision-makers

• Transform your framework into: Online courses, Signature workshops, Repeatable experiences for audiences and clients

• Host retreats, lead events, and bring your community together offline

I highly recommend working with Alex to define your
brand through her exceptionally written content.

I highly recommend working with Alex to define your brand through her exceptionally written content.

“From the first interaction, Alex has shown incredible professionalism and took the time to get to know our organization’s voice. With more than 75 separate pieces of content created, she has consistently met deadlines and required minimal edits on most pieces. The content she has produced has been exactly what we were looking for, and we look forward to working with her on many projects in the future. I would highly recommend working with Alex to better define your brand through her exceptionally written content.”

Charles, lead marketing manager for email and blog content

“In my role, I regularly have to seek out contract writers and am often discouraged by the dearth of talent out there. We hired Alex based on her strong writing samples and when she came back with exceptional work exactly as expected, it was really refreshing. The rhetoric of her writing is cohesive and clear, and she was flexible in working with our timeline. I highly recommend Alex if you’re considering working with her.”

Jack, marketing consultant for private equity clients

Ready to get started?

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Contact Alex